Office of Early Learning to be included in Vroom's new texting pilot.


Tallahassee, Fla. – A child’s first five years are when they develop the foundation for all future learning. Vroom, an initiative of the Bezos Family Foundation that focuses on early learning, is an app designed to help parents and caregivers unlock their child’s learning potential through helpful brain-building tips. Last year, Florida’s Office of Early Learning received a grant to provide free Vroom resources to families across the state through early learning coalitions. This year the Bezos Foundation is including Florida as one of several states that will be a part of a new pilot project.

Parents of children from birth to 5 can now sign up to receive tips via a weekly text by clicking here or by texting Ready to 48258. Spanish language texts are also available by texting Listo to 48258. Messaging and data rates may apply.

Vroom will be sending one brain-building text per week, but parents can request additional messages with more information by texting NEXT. If parents have more than one child under the age of 5 in their household, they can register multiple children to receive developmentally appropriate tips according to each child’s age. If for any reason a parent wishes to discontinue receiving texts from Vroom, they can simply text STOP to cancel at any time.

Vroom tips have been compiled using input from scientists, community leaders and other early education organizations, with an emphasis on encouraging parents to be their child’s first teacher. Vroom tips are easy to implement into everyday activities like shopping at the grocery store, taking a bubble bath, doing laundry and more. In addition to providing learning opportunities, Vroom tips often aid in helping parents bond with their children and understand their social and emotional development.

To learn more about Vroom and find more of their tools and resources, visit


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